More Amazon Profiling Gone Wrong

I mentioned awhile ago a strange Amazon recommendation I received. Well, today’s great “advice” takes the cake (or the sandwich, as the case may be). Here is the first part of the mail, word for word:

Dear Amazon.ca Customer,

We’ve noticed that customers who have expressed interest in The Art of War (Barnes & Noble Classics Series) by Sun Tzu have also ordered Super Sandwiches : Wrap ‘em, Stack ‘em, Stuff ‘em by Rose Dunnington. For this reason, you might like to know that Rose Dunnington’s Super Sandwiches : Wrap ‘em, Stack ‘em, Stuff ‘em will be released Hardcover on October 28, 2006. You can pre-order your copy by following the link below.

Super Sandwiches

Super Sandwiches : Wrap ‘em, Stack ‘em, Stuff ‘em

Rose Dunnington

I mean, come on — at least they could have recommended Food Fight!: The Battle Over the American Lunch in Schools and the Workplace.

I believe it was Sun Tzu who said it best: “To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance with better sandwiches.”

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